Sports

Whitfield is at the cutting edge of the business of sports. The Firm represents asset managers, family offices and other investors fueling the growth of institutional capital in the sports industry, as well as teams, ownership groups and strategic companies navigating their most critical legal and commercial matters. With deep experience across media, technology, gaming, hospitality and venue development, Whitfield also advises on the transactions shaping the broader sports ecosystem.

We employ a multidisciplinary approach to sports transactions that extends beyond investments to joint ventures, big-ticket M&A and a wide variety of commercial agreements. Our deep understanding of the dynamics shaping sports law and business – including intellectual property, branding, media and entertainment licensing rights, digitization, complex private and public financing, real estate, labor and collective bargaining efforts, antitrust, and public and governmental relations – enables us to provide our clients with the best game plan for success, on and off the field.